Will we charge the cars at home or at some recharging stations? What are the business models? Iceland offers a unique opportunity as the laboratory for prototyping the development of a sustainable transportation model. Manageable in size with a very low cost clean electricity. The country has the most powerful nation-wide electric grid and it’s an island — therefore a perfect test market. Finally, a willing government that is in a need to model alternative energy solution than importing oil.

Will we charge the cars at home or at some kind of recharging stations? What are the business models? Subscriptions? Pre-paid? On demand? Who will be the players? New services companies or will the legacy players transform?

An island and a total market of 200.000 registered vehicles, it is a manageable project. First step is to deploy, prototype, test and learn in Iceland, then refine and improve before deployed in larger markets like China, US, India or even Africa.